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In 1986, Run-D.M.C. released the song “My Adidas,” dedicated to their unlaced white shell-toe sneakers and arguably setting in motion a sneaker culture that still continues today.

Classic sneakers are still a staple item in many closets, but the trusted old shoe has gone through many style changes, from sneakers with scannable digital smart tags to self-lacing Back to the Future Nikes.

Following the trend of digital innovations, New York-based startup ShiftWear has developed high-tech sneakers with HD displays that showcase your custom designs and animations.

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