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 One of Guy Kawasaki’s recurring pieces of advice to entrepreneurs is to create a mantra, not a mission statement. A mantra is three or four words that captures the essence of your organization e.g. Wendy’s: healthy fast food or FedEx: peace of mind. Guy even created a helpful mantra that sums up his career as the chief evangelist at Apple, now chief evangelist at Canva, a… Read More

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