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Venture Beat recently published a piece headlined ‘India’s e-commerce battle is not Indian anymore’ that highlighted the battle between Amazon and China’s Alibaba Group in the world’s fastest-growing e-commerce market.

But there’s probably a third player in the game too. And that is Japanese telecom and investment giant Softbank which is suddenly the buzzword in India’s e-commerce world. 

After trying to broker a merger between India’s homegrown online marketplaces, Flipkart and Snapdeal (where Softbank holds a 30 percent share), it is now looking to invest in the country’s biggest mobile wallet firm, Paytm.  Read more…

More about Investment, Merger, Online Retail, Snapdeal, and Flipkart

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