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Mashable’s latest #BizChats Twitter chat discussed the essentials behind constructing an exceptional marketing email.
SEE ALSO: Why no one has responded to your email
Over the course of an hour, our career experts covered an array of questions ranging from how to craft a clever and clickable subject line, to images and how to optimize them to their fullest potential.
Several email experts joined in on the conversation including: AJ Ghergich, SEO & content marketing expert for Ghergich & Co.; Mari Smith, Facebook marketing expert, social media influencer & speaker; Matthew Vernhout, author, blogger & digital marketing expert; Natalie Zfat, writer, entrepreneur & social media influencer; and Paul Dunay, financial services and U.S. marketing leader for PwC.
Check out highlights from the chat in our Storify below. Read more…
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