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Move over, cheesy Cialis bathtubs. There’s a sleek new startup targeting men with erectile dysfunction.

A first of its kind, Roman is an app that will screen you for ED, let you talk one-on-one with doctors, and even get prescriptions delivered to your door — all without ever leaving your house. The service, whose wares are packaged in dignified red and black branding, is aiming to take the shame out of the condition for a new generation. 

While an app that dispenses Viagra sounds like something out of an episode of Silicon Valley, in a refreshing turn of events, Roman is not being pitched as a cynical ploy to disrupt your dick. Instead, it’s a personal mission of the company’s CEO, Zachariah Reitano, an earnest software developer who has struggled with erectile dysfunction since he was a teenager.  Read more…

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