French startup Ownpage has recently released a new product called Relike. Relike is one of the easiest ways to get started with email newsletters. You enter the web address of your Facebook page and that’s about it.
The company automatically pulls your most recent posts from your Facebook page and lets you set up an emailing campaign in a few clicks. You can either automatically pick your most popular Facebook posts or manually select a few posts.
Just like any emailing service, you can choose between multiple templates, decide the day of the week and time of the day, import a database of email addresses and more. If you’ve used Mailchimp in the past, you’ll feel right at home.
But the idea isn’t to compete directly with newsletter services. Many social media managers, media organizations, small companies, nonprofits and sports teams already have a Facebook page but aren’t doing anything on the email front.
Relike is free if you send less than 2,000 emails per month and don’t need advanced features. If you want to get open rates, click-through rates and other features, you’ll need to pay €5 per month and €0.50 every time you send 1,000 emails.
The company’s other product Ownpage is a bit different. Ownpage has been working with media organizations to optimize their email newsletters. The company is tracking reading habits on a news site and sending personalized email newsletters.
This way, readers will get tailored news and will more likely come back to your site. Many big French news sites use Ownpage for their newsletters, such as Les Echos, L’Express, 20 Minutes, BFM TV, Le Parisien, etc.
Ownpage founder and CEO Stéphane Cambon told me that Relike was the obvious second act. Using browsing data for customized newsletters is one thing, but many talented social media managers know how to contextualize stories and maximize clicks (even if it means clickbait, sure).
The startup was looking at a way to get this data, and ended up creating Relike, which could appeal to customers beyond news organizations. For now, both products will stick around. In the future, the company plans to add Twitter and Instagram integrations as well as better signup flows for newsletter subscribers.
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