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Finding a place to rent can be hellish, but does transferring that process online make it better? One startup argues yes, but tenancy advocates are doubtful.

Alex Lubinsky, the CEO of the Californian company Rentberry, is aggressively confident about the usefulness of his product. He even characterised the heavy criticism levelled at it in the U.S. as “good publicity.”

His site allows prospective tenants to make offers against others to secure properties. While Lubinsky would prefer those offers be called “custom submission,” it’s not hard to see why it’s been called an “eBay-style” platform on which tenants will rush to outbid each other, potentially pushing prices to new heights.  Read more…

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