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SeatGeek is trying to slay the beast that is Ticketmaster. 

The ticketing and tech company is launching SeatGeek Open, a platform that will let customers buy tickets in almost any app. 

Through SeatGeek Open, an Uber customer who was in a ride toward a stadium, for example, could see and purchase tickets available for a game that day. 

“Ticketing has long been a closed industry, and one that hasn’t been positively impacted by the power of technology in the same way many other industries have,” SeatGeek co-founder Jack Groetzinger said in a statement. “We believe the open ecosystem we’ve built will transform the way people access tickets, allowing fans to go to more live events and teams and artists to reach more fans.”  Read more…

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