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 A newly launched startup called Shelf wants to make it easier for people to discover great products, without having to first read through tons of online research or consumer reviews. Instead, the company has built a social platform that lets users automatically keep track of their own inventory of purchases, and selectively share this information with friends. The idea is to bring… Read More

from Startups – TechCrunch http://ift.tt/1PjV8Ag