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If the reports are true, your next Snapchat filter could include an even better dose of augmented reality — and might make online shopping even easier.

An Israeli business news site, Calcalist, reported on Christmas Day that Israel-based start-up Cimagine Media has been purchased by the disappearing photo app in a $30- to $40 million acquisition.

Cimagine uses AR in the retail space by allowing customers to “place” a piece of furniture or an appliance in their home to see how it would look before purchasing. As VentureBeat reported, this could be a push for Snap to get into commerce and shopping through its app.  Read more…

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