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Socially responsible investing is popular, and Betterment is finally getting in on the action. 

The roboadvisor is adding a socially responsible investment portfolio for Betterment customers, providing users with a way to easily direct money to companies that have broader goals than just turning profit.

Betterment users rely on the company’s roboadvisor technology to manage their savings automatically. The roboadvisor acts like a traditional financial advisor and chooses which stocks and bonds to invest in for the best financial performance based on a variety of factors dictated by users.

Like in most diversified portfolios, though, that sometimes puts customers’ savings behind companies whose ethics they might not agree with, whether because of labor practices, social policies or ties to fossil fuels.  Read more…

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