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Meal-replacement company Soylent‘s target demographic is male, 18 to 34 years old, and apparently needs the help of a woman-themed chatbot to figure out how to eat. 

The Los Angeles-based company specializing in bottled meals for the tech set today announced a sweeping new ad campaign centered on an artificially intelligent “spokesbot” named Trish. Just what, exactly, does Trish do?

“Trish’s goal is to help make food decisions easier and stress free for all of us,” a flesh-and-blood Soylent spokesperson told Mashable. “She is rational, cares about humans, knows a ton about nutrition, and above all else — is helpful.” Read more…

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