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Talentry, a startup based in Munich that has developed a “social recruitment and marketing platform,” has closed €6 million in Series A funding.

Leading the round is Nauta Capital, the pan-European VC focused on SaaS, with participation from Rocket Internet’s GFC, Allgeier SE, and number of angel investors. I also understand that GFC previously backed Talentry’s €2 million seed round.

Relatively low-key to date, Talentry offers a SaaS to enable companies to utilise their employees’ social networks to help with recruitment. The platform powers employee referral and employee advocacy programs, including the ability for employees to easily share job openings and corporate content. The premise is that, although social recruitment is as old as recruitment itself, simply having employees post job openings on various social channels alone, is no longer going to cut it.

Instead, explained Talentry CEO Carl Hoffmann on a call last week, social recruitment combined with content marketing works much more effectively. For example, employees could share a company blog post about an upcoming product, which would also include relevant job postings. The landing pages generated by Talentry are personalised, too, so that the employee who shared the content is clearly signposted and the recruitment-related content can be further adapted for their audience accordingly.

More broadly, Hoffmann says that fierce competition for talent is changing the way companies recruit. This is seeing a marketing strategy comparable to winning customers. “To do this successfully — attracting candidates, building talent pools and nurturing them long-term — companies need the right technology,” he explains.

Talentry says it serves over 150 clients across all industries, including Henkel, Swiss Post, Vodafone, Axel Springer, and Universal Music Group. Meanwhile, the new funding will be used to develop further product features, such as a more powerful CRM for tracking recruitment leads, and to grow the team. Hoffmann says the company also plans to launch in international markets, including the U.K. and U.S., adding to the German-speaking countries it currently targets.

Guillem Sagué, who led the investment at Nauta Capital, says: “At Nauta we invest in capital-efficient global disruptors in the software space, and we believe Talentry has the potential to create a new software category focused on building and nurturing relationships with talented potential candidates at scale. As this is the first investment we made in Germany from our current €155 million fund this investment is the first building block of our German operations”.

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