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Note to startups: don’t buy your own mayo. 

The Securities and Exchange Commission is reportedly investigating Hampton Creek, the potentially $1 billion company that was caught buying large quantities of the vegan mayonnaise it produces. 

Hampton Creek didn’t disclose its purchases, a move that could make the company look more valuable than it really was. 

An SEC spokeswoman declined to comment. But according to Bloomberg, the SEC is trying to determine whether Hampton Creek “improperly recognized revenue from purchases made with company money.” 

Hampton Creek was founded in 2011 as a food tech startup that used new plant-based proteins to reformulate everyday foods like mayonnaise and cookie dough.  Read more…

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