#USA The smart marketing strategies behind Slack’s extreme growth




File “less pointless emails” under “things every employee wishes for.” Take that, and add “no more waiting around for a response” (and the accompanying internal debate on how long to hold off before following up) and you have a more streamlined and productive work communications system

Meet Slack, a communications tool seeking to do just that, enabling teams to message each other in real time, among other functions. A plethora of options for customization, a sleek design plus bells and whistles like shortcut Giphy embeds have made Slack a leader in the space. The tech and investor community has caught on. In April, just about a year after launching publicly, Slack was valued at 2.8 billion. Read more…

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