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Savvy political strategy or the government’s version of a midlife crisis? You decide

The White House is getting down with the kids, announcing Monday that it finally joined Snapchat and by extension, competing with the growing roster of celebrities, politicians and media publications vying for the attention of millennials

The move comes just one day before President Obama is scheduled to give his final State of the Union address. The administration plans to use the platform to showcase behind-the-scenes moments from the address, perhaps engaging a demographic that might not ordinarily tune in to the major networks or to politics Read more…

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