#USA These ‘Uber for chai’ brands want to change how India drinks tea

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Although India’s cities are home to a large number of cafes, tea rather than coffee has been the beverge of choice in most parts of the country. India consumes around a quarter of the world’s tea, but until now most of this has been restricted to roadside vendors or homes. The country’s favourite beverage is now getting a cool makeover thanks to a slew of startups that use technology to simplify the process of getting a hot cup of comforting chai delivered to your doorstep

One of the earliest tea startups, Chaayos cfocuses on providing meri wali chai, or tea which can be tailored according to your preferences. For instance, the best-selling desi chai can be customised with up to 12 add-ons, including spices such as back pepper, cardamom, cloves, and surprisingly even green chillies. The menu also has classic teas from India, speciality teas with infusions such as mint, rose cardamom and cinnamon, as well as iced teas Read more…

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