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Two of the biggest tech companies, Google and Facebook, have been competing as the internet’s biggest destinations for video. And yet, a small startup is betting it has a shot of nabbing their views by narrowing in on one of YouTube’s most popular styles. 

Eight TV is an app focused on product reviews — by anyone and for anyone (anyone who carries a smartphone and probably likes Snapchat, that is). Shows can be created in minutes, often shot with selfie cameras. All videos are linked to a webpage to buy the item. The app pulls from the more than 100 million products in Amazon’s database. 

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