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By now it’s a familiar narrative in startup circles: you can make millions by disrupting industries where exorbitant markups are the standard. 

Usually though, a company doesn’t try to attempt to change an industry responsible for manufacturing something that you put on top of your eyeballHubble is the exception.

The company launched Tuesday and offers FDA-approved daily contact lenses for $30 a month or $264 a year (before what your insurance may cover). They’re delivered directly to your doorstep under Hubble’s own branding. 

If you already wear contacts, you know that’s cheaper than what can be up to an annual cost of $720 for traditional contact lenses purchased from an optometrist or middleman like 1-800 Contacts.  Read more…

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