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In the United States, an estimated 19.3% of women and 1.7% of men have been raped during their lifetimes, according to the CDC.

Roar for Good is dedicated to preventing physical assaults. The company’s first product, Athena, is a petite round button that clips onto a belt or lapel. When pressed, Athena emits a loud alarm and texts the wearer’s location to their designated emergency contacts

The product is currently crowdfunding on Indiegogo. With a goal of $40,000, Athena was fully funded less than 48 hours after its launch. The campaign had earned $150,310 by the time of writing.

Athena is expected to be available internationally in early May 2016 and will retail for $99 Read more…

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