//

 There’s a secret equation Uber is constantly trying to optimize, where Uber and the driver earn the most money possible while the passenger pays the least. Internally, I’ve heard Uber refers to this as “the perfect ride”. It might seem like the two halves of the equation fundamentally clash, and in a way they do, but the trick is in maximizing efficiency of every part… Read More

from TechCrunch » Startups http://ift.tt/1XfHS5h