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Online ads have a seriously bad rap — banner ads are annoying and no one likes sitting through a video about diapers before tucking into a Saturday Night Live clip on YouTube.

The recently launched Australian startup Make Some Change, founded by Michael Battle and Jesse Richardson, is proposing a different equation. Instead of being forced to watch a brand’s message when you are not in the mood, you can visit the Make Some Change website and the company will donate cash to charity when you view ads on their site

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