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After months of speculation, Stitch Fix filed for its IPO on Thursday. 

The clothing subscription service bared all in its filing with the Securities and Exchange Commission. And it taught us a few things about a company readying to go public just as it faces competition from—who else?—Amazon. 

Business is good

Stitch Fix‘s business model is simple: it sends clothes it thinks you’ll like to your house to try. If you like what the startup sends, you can buy those pieces, and if not, you can send them back. You pay a $20 styling fee, but if you buy any of the items Stitch Fix sends you, the fee goes toward the price.  Read more…

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