#Asia Infographic: Milking the Singapore Black Friday e-shopping frenzy

Why let other e-commerce sites have your sales and traffic? Use these five golden marketing rules and watch cash flow in during the height of the holiday season

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Traditionally, Black Friday begins in the US the day Thanksgiving ends and signals the beginning of the holiday shopping season — Christmas and New Year running through till Valentine’s Day.

But now, the practice has captured global attention, with China marking its very own Singles Day and is practised widely in Singapore too. Due to increasing mobile and Internet penetration, the physical reality of stores has disappeared into the convenience of shopping at the touch of your mobile screen.

With Black Friday and its inherent shopping frenzy around the corner, local couponing expert Flipit.com has analysed shopping data over the last few years and come up with a few interesting insights.

For instance, 2014 was the first year that online shopping took over physical stores globally. Singaporeans are twice as likely to make impulse purchases on their smartphones as shoppers in the US, increasing the sales potential for online retailers.

And last but not least, smartphones accounted for almost double the sales in 2014 as they did the year before.

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So, here are Flipit’s five golden rules to follow when preparing for the Black Friday online shopping madness (see infographic for more details):