#Asia Korean webtoon firm Lezhin Entertainment enters US market


The service will make 12 of its comics available to US readers, meaning having English materials and ways for users to pay via the platform


Korean web comic service company Lezhin Entertainment announced yesterday that it had recently entered the US, according to the Korea Herald.

Web comics are also called webtoons in Korea, a mashup of the words ‘web’ and ‘cartoon’. They typically come in the form of pictures.

Prior to entering the US, Lezhin had exported its comic series to Japan and Taiwan, according to AJU Business Daily.

Also Read: K-Cube Ventures puts together US$29M Kakao Digital Contents Fund

As part of its effort to expand into the US, the firm has began introducing appropriate payment measures and translated materials for overseas users. It will also be releasing a total of 12 comics made by Korean illustrators, for early adopters of its US-based service.

Going forward, Lezhin intends to up the number of comics available on its platform for US readers to 40 by the end of 2016.

“Lezhine will not only serve as an export channel for Korean webtoons but also become a leading webtoon services platform in the US market,” said Han Hee-sung, CEO, Lezhin Entertainment.

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