The round is in the “single-digit million range” and will be used by the virtual assistant startup to fund a “two-pronged growth strategy”
KL-based startup Supahands, a virtual assistant outsourcer, has raised a seed round from Axiata Digital Innovation Fund and 500 Startups. Although undisclosed, the release said the capital injection was in the “single-digit million range.”
CEO and Co-founder Mark Koh said that the cash will be used for Supahands’ “two-pronged growth strategy,” which will include mobile integration and marketing efforts.
“Our customers work on multiple devices and need to parcel out and manage outsourced tasks at every step of their workflow. Deeper mobile integration will further deepen the lock-in from key customers, while our supercharged marketing efforts will bring in many more new customers,” he said.
So, how does it work? Supahands is an online virtual assistant outsourcing platform that lets startups and SMEs delegate their admin tasks, such as data entry, lead-gen and customer care to a curated pool of ‘SupaAgents.’
Supahands’ software matches businesses to the right virtual assistant and also handles the task delegation. This is all based on the ‘SupaAgent’s’ ability and skill set. The customer is then charged based on the time the agent took to complete the task.
Founded in 2014 with venture builder VLT Labs, Supahands picked up a grant from Cradle earlier this year and has scored over 8,000 B2B and B2C customers in Malaysia, Singapore, Australia, the UK and US.
“We see great potential in aggressive SMEs in the region, and they have been showing delight while using Supahands. The painful overhead of hiring and training admin assistants or a team of interns to handle operational administrative matters has always been a necessary evil,” ended Koh.
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