#Asia Meet the 4 new fintech startups joining PayPal India’s incubator


The four startups selected for the new batch of Start Tank incubation programme are CashFree, D-Rewards, Notifie and ftcash

Founders of the four Start Tank winning startups

Founders of the four Start Tank winning startups


PayPal, the online payments unit of e-commerce major eBay, has announced the names of four new financial technology startups selected for its India incubation programme.

The startups — CashFree, D-Rewards, Notifie and ftcash — will join the Start Tank incubator, located at PayPayl’s technology centre in Chennai.

“Today, India ranks third among global startup ecosystems in the world,” said Anupam Pahuja, General Manager (Technology), Asia Pacific at PayPal. “Start Tank has been tremendously successful since its inception. All of our incubated startups so far have either successfully secured funding or are finalising strategic partnerships.”

Here is a sneak-peak at the four startups:


image002Founded by Akash Sinha and Reeju Datta, it enables payments to provide a better buying experience for consumers making online and cash transactions. By keeping payments at its core and building tools on top of it, the startup wants to simplify the way people pay for their products they buy every day.


image004Started by Vijay Krishna and Shoaib Mohammed, D-Rewards is a cloud-based CRM tool for offline small business retailers that enables end-to-end customer engagement using loyalty as a platform for profiling. It features in-house analytics and targeted promotions, bridging the gap between the business and its customers.


Launched by Sanjeev Chandak, Deepak Kothari and Vaibhav Lodha, ftcash aims to empower the under-served micro-merchant simage006ector with the power of mobile payments. It provides solutions for micro merchants to accept payments through multiple payment instruments, including debit cards, credit cards and mobile wallets.


image008Set up by N Raja Chinnathamby and Arun Nedunchezian, Notifie aspires to be the one-stop messaging platform for a two-way business to customer communications via smartphones. The platform supports various multimedia formats and aims to be the ideal replacement for traditional SMS. Notifie currently has five paying customers from the education, financial and retail industries.

Start Tank was launched in 2013 in partnership with The Indus Entrepreneurs (TiE) Chennai. It provides an obligation-free environment to early-stage startups, which get access to technology and business mentorship and infrastructure support, in addition to networking opportunities with both investors and customers.

The incubator previously hosted six startups, of which three (Kobster, Fantain and DoPartTime) successfully graduated in May 2015. Kobster also secured an undisclosed amount in seed funding, while PiQube — another startup currently being incubated at Start Tank — recently received US$500,000 from The HR Fund.

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