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Baier oversaw SingPost’s expansion into regional e-commerce logistics; SingPost to scout for a replacement both internally and externally

Singapore Post Limited (SingPost) announced yesterday Wolfgang Baier’s resignation as its Group Chief Executive Officer (GCEO).

Baier, who has been with the company for close to five years after joining as CEO (International) in February 2011, will support a handover until June 30, 2016 or earlier as the Board looks for a new GCEO. The search will be both internal and external.

Mervyn Lim, Deputy GCEO (Corporate Services) will cover the work of the GCEO. SingPost Chairman Lim Ho Kee will step up his involvement to provide management with more time and guidance over and above the normal oversight of the role as SingPost accelerates its transformation in the face of what it says is declining letter mail volume.

“It has been an exciting journey with the entire SingPost team as we stepped up SingPost’s transformation from a domestic mail player to a regional e-commerce logistics leader. I am thankful to the Chairman and Board for entrusting me and the team to lead SingPost’s accelerated transformation and our pioneering efforts in creating an end-to-end e-commerce logistics platform over the last five years,” said the 41-year-old Baier in an official statement.

Also Read: SingPost’s new shopping mall to offer e-comm logistics services

As at September 30, 2015, SingPost’s e-commerce-related revenue and overseas revenue were 29 per cent and 40 per cent of total revenue respectively as SingPost expanded internationally through acquisitions and leveraged the rapid growth in the regional e-commerce market.

“On a more personal note, I will certainly miss the camaraderie and energy at all levels. I am confident that SingPost is well positioned to ride on the huge e-commerce opportunities to become one of the global leaders in e-commerce logistics,” added Baier, who will be pursuing new endeavours according to the press release.

The Austrian’s resignation comes after SingPost announced an organization restructure in November to reinforce the strength of its management bench based on four pillars consisting of e-commerce, postal, logistics and operations, and corporate services.

“SingPost’s strengthened organizational structure will ensure a smooth leadership transition. SingPost’s management team has been organised to focus on integrating its recent acquisitions and investments for greater shareholder value, accelerating the growth of the global e-commerce business, maintaining sustainability of the mail business despite the declining letter volumes, and expanding the Group’s logistics business and operations,” said Lim.

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