#Asia Xiaomi opens first flagship store in Jakarta


Called Mi Home, the store also provides venue for fan gathering events

Following rumours that had been circulating since last week, consumer electronic goods company Xiaomi officially opened its first flagship store at Pondok Indah Mall, South Jakarta on Friday.

Called Mi Home, the launch was attended by more than 40 Xiaomi users (Mi Fans) from Greater Jakarta Area and Bandung.

Apart from selling Xiaomi’s gadgets and peripherals, the store also has a venue to host events, stressing the company’s aim to foster a community of fans in the store.

Kompas Tekno reported that the store even has Google Cardboard for customers to try out the virtual reality feature in Xiaomi’s smartphones, and a gallery of photos taken by fans using them.

Users also get to try out Xiaomi products that have not yet released in Indonesia, such as Mi Headphone HiFi.

Also Read: How brands like Alibaba, Xiaomi came by their names

Through his official Facebook page, Hugo Barra, VP of International for Xiaomi, welcomed Mi Fans into the first flagship store.

“Thank you so much for the amazing support. I can’t wait to hang with you guys there soon in person. This is our home!” he wrote.

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