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Economists love Uber’s surge pricing. But it is doomed, because customers hate it.
Why?
Surge pricing occurs (http://ift.tt/22DCjhe) when the supply and demand for Uber vehicles becomes unbalanced, for example, due to inclement weather, a public holiday such as New Years Eve or some other event (public transport failure, terrorist attack, …).
Read more… (http://ift.tt/1l1D15Y)
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