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Startups need to work out the core reason customers use their products and double down on the fundamentals or risk going down the same path as the likes of Evernote.
 
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Economists love Uber’s surge pricing. But it is doomed, because customers hate it.
 
Why?
 
Surge pricing occurs (http://ift.tt/22DCjhe) when the supply and demand for Uber vehicles becomes unbalanced, for example, due to inclement weather, a public holiday such as New Years Eve or some other event (public transport failure, terrorist attack, …).
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The first thing to do when launching a business is to speak to everyone that could possibly help get it to market. Usually an open approach to launching is best, where your ideas are socialised and co-developed.
 
If your idea can be stolen and secrecy is your only advantage, it won’t
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In his keynote address at the Consumer Electronics Show in Las Vegas this week, Reed Hastings, Netflix CEO, announced that Netflix (http://ift.tt/1PNZ5xM) will now be available in 130 new countries. This sees Netflix more than triple its global presence.
 
The world map of Netflix availability on the company’s website is now
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The efforts to create a national fintech association have so far largely occurred as a result of fintech organisations from Sydney and Fintech Melbourne (http://ift.tt/1L0pfWz).
 
But while the majority of fintech startups are based within these two cities, it’s easy to forget that many interesting and successful startup companies have been
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Business owners need to understand the science behind trust if they are to achieve success, according to one neuromarketing specialist.
 
According to Roger Dooley (http://ift.tt/X18iKK), the founder of marketing agency Dooley Direct, people form an opinion about another person or business in milliseconds.
 
Because of this, Dooley argues businesses need
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The latest Apple iOS update will focus heavily on integrating iPads into classrooms around the world, as well as helping users have more “pleasant dreams”.
 
The iOS 9.3 updates were revealed on Monday (http://ift.tt/1Q0uU6L) and include several new features for the iPad to be used in schools, a Night Shift function
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From the comfort of his own home, a Melbourne inventor is creating unique equipment for a niche group of aquatic explorers around the world.
 
 
Stephen Fordyce, a scuba-diving engineer and computer science expert, works on TFM Engineering (http://ift.tt/1TOKaCN) Australia, a startup specialising in innovative scuba diving products.
 
 
“It brings together my passion
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In just six months, Apple Music has gained over 10 million subscribers, growing 11 times faster than rival Spotify
 
 
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Confidence and hope is high among the Australian startup community, and according to many of the major players, 2016 will be a flagship year for the sector.
 
On the back of the government’s $1 billion innovation statement, four new $200 million VC funds and the innovation ecosystem placed in the national
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