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How does Stephane stay ahead in IT? We talk about the strong management and coaching culture in his organisation and how this leads to high levels of staff retention. Be prepared to learn a new time management technique – useful not just for business but in everyday life!
A huge thank you to our sponsors Chinaccelerator and People Squared, and to our team!
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This week we talk with local entrepreneur Natasha Fang, Founder of the upstart digital marketing agency Tolmao Group in Shanghai discussing channels beyond WeChat and which you should consider and why.
One key topic was why only marketing online isn’t enough. Tolmao Group promotes event marketing to grow brands and build a following offline, and Natasha shares some local knowledge on a marketers guide for multi-tier cities in China.
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Summary: In this episode we talk with Andrew Collins, CEO of Mailman Group and one of Shanghai’s most successful entrepreneurs. After moving to Shanghai in 2006 and acquiring The Mailman Group, Andrew has turned it into a leading digital, social media and investment group in China. Andrew also shares his stories about launching their new ventures KAWO and Shopilist via Mailman Ventures.
We also have a very special announcement by Andrew and the KAWO team regarding their latest product release and in the spirit of supporting local startups and entrepreneurs in China, will be giving it away FOR FREE! Details inside so get listening!
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In this episode, we chat with David Li, the founder of China’s first Makerspace Xinchejian and the co-founder of the think-tank focusing on technological production Hacked Matter. Over the past 20 years, David has started several open source software projects and contributed to many others.
David shares his insights on the maker-manufacturer scene in China – a particular type of grassroots innovation led by makers and Shanzhai manufacturers through informal and open source systems. The term Shanzhai originally referred to cheap copy cats of brand products and particularly mobile phones in China’s hardware manufacturing center Shenzhen, but as David argues, has become way beyond copying.
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Today we talk with Bunny Yan and learn about her story of selling upcycled products offline to online. Bunny discusses how she tailors her pitch while “talking social” to VC’s in China.
How about running a multi-cultural team? Discover the benefits and challanges of having an International team while doing business in China.
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In this episode Willie Chou shares with us the secret weapon that makes NeoNan the largest male fitness and lifestyle online resource in China. We also discuss whether virality is random, whether premium content is scalable and how he and his co-founder Mike Yang use gamification to engage and motivate employees.
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Is raising a child and founding a startup at the same time even possible? Serial entrepreneur Hong Cheng discusses with us what it takes to be a mom-trepreneur and how she’s able to balance spending time with her family whilst building an empire.
Uparenting is a mobile platform connecting parents and professional parenting practitioners, to source trusted, tailored, and real-time solutions for daily parenting advice. As an experienced and successful business women, Hong also shares with us her secrets to hiring, managing and retaining talents.
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In this episode, we sit down with China’s word-of-mouth marketing expert Sina Farnaeh to discuss how brands can grow organically by studying and engaging customers systematically.
In 2010 Sina co-founded Advocacy, a marketing agency that helps identify and activate brand advocates for consumer goods companies. He is currently working on his new venture PullPath, a software platform to bring what he’s built at Advocacy to a grassroots level.
We also discuss the advantage of word-of-mouth over traditional marketing methods, differences between doing marketing in Silicon Valley and China, and the role human behavioral understanding can play in technology advancement.
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We bring on the show our first female guest Jenny Zhu, who was the voice behind the iconic Chinese learning podcast ChinesePod. Jenny is now working on her new venture OpenLanguage to help young Chinese learn English using engaging audio and video content.
In this episode we discuss the gender imbalance in entrepreneurship and Chinese parents’ influence on their children’s career choices. Jenny also shares with us lessons she learned building and growing OpenLanguage and the importance of going local and mobile.
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Joe Constanty is the co-founder of THE UT.LAB, a technology driven footwear brand designed in Shanghai and sold globally, initially through Kickstarter. UT.LAB’s first Kickstarter campaign back in 2013 was the most successful footwear campaign ever and launched an entire new category for footwear brands on the Kickstarter platform.
We also discuss why crowdfunding in China is radically different than in the West. We wrap with Joe sharing his new project called Purple Spread and what the local startup ecosystem can look forward to from Next Step.
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