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Oscar-winner, Goop-creator and publishing mogul Gwyneth Paltrow is going to be a mentor on Apple’s upcoming reality series, Planet of the Apps.
VaynerMedia’s Gary Vaynerchuk and will.i.am have also joined the show as advisers. A reality-competition show that will focus on “the app economy,” Planet of the Apps is Apple’s first television show.
Apple is co-producing the show along with Ben Silverman and Howard Owens’s Propagate Content.
From what we gather, the show will be a little bit like The Voice meets Shark Tank, but with the focus on app developers. Read more…
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